I’ve spent a lot of time in my career as a “one man brand” responsible for the entire advertising voice of a company. One of the most exciting of these endeavors was being invited to help launch this new retail store and create an exquisitely unique jewelry shopping experience.
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As Director of Marketing and Customer Experience, I executed all brand development, strategic marketing, events, copy writing, article writing, print advertising, store photography, jewelry photography, video, 3D rendering, marketing performance analytics, SEO, email, online, and social media advertising followed by a strategically branded and innovative instore experience.
Photography was essential to the story of custom designs and distinctive collections being created right at the store.
The objective was to take years of typical brand growth, and accelerate it into mere months using a clear personality to tell the story and savvy social media to share it.
The results and industry recognition were wonderful. Here are just a couple of the highlights from the first months of being open: